OUR STORY

Time for change

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After one tantrum too many, we decided it was time to rethink children’s swimwear. The boys had it easy with their pull-on trunks, but what about the girls? We didn’t accept that a tricky swimsuit you had to wrestle your kid in & out of was the best brands could do.

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And so thanks to one fed up, fashion-forward mum, Baiou was born.

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Our collection is centred around our signature snap-button crotch - an easy closure that makes getting your little one in and out of her swimming costume hassle-free and works around your lifestyle. Designed for girls aged six months to five years, our snap fastening is here to take them from their first swim to their first days dressing by themselves.

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With a UPF50+ protection rating, our comfortable styles offer peace of mind when your little ones are having fun in the sun. Each colourful design is made entirely from sustainable materials that are kind to the environment and built to last. If you’ve got a gaggle of small swimmers in the family, don’t worry, our pieces can be passed down for years to come.

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Let’s spend less time getting dressed and more time making memories.

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We believe in protecting our children's playground on the planet they call home. That’s why sustainability is at the heart of our brand.

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All Baiou swimwear is created using renowned Eco Swim technology. We craft each of our designs from two main materials: ECONYL® (a reused nylon that’s infinitely recyclable) and REPREVE (a fibre made from plastic bottles).

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Our sustainability doesn’t stop at our factory. We post your orders in eco-friendly, compostable packaging (made from cornstarch) and encourage you to recycle our paper hang tags once your little one has tried our pieces on. After you’ve made a purchase, we do our part by recycling or donating any of our leftover textile scraps whenever we can.

 

We created Baiou because we care.